82% of Gamers React Positively to Contextual In-Game Ads
Most video-gamers react positively to in-game ads – some 82% say the games are just as enjoyable with such ads as without them – according to a study conducted by Nielsen BASES and Nielsen Games on...
View ArticleTop 10 Multimedia Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Network TV Show Websites – Week Ended 06-14-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleSearch vs. Find: Enterprise Search Frustrating and Disappointing
Nearly half (49%) of workers surveyed say finding enterprise-related information they need to do their job is difficult and time consuming, according to a study on “Findability” from the Association...
View ArticleTime Spent on Social Networks Soaring, but Traffic Down a Bit
Though time spent on social networking sites is up a whopping 71% from last year, the market share of US visits to a custom category of 58 leading social networking websites decreased 1% in May from...
View ArticleRising Prices Cause 42% of Consumers to Give up Favorite Food Brands
A sizeable 42% of consumers say they have given up favorite food brands because of rising prices and economic concerns, according to a study from Information Resources, Inc. that shows the lagging...
View ArticleGoogle Leads in Mobile Search, Too, as M-Commerce Accelerates
Google leads in mobile internet search provider share (61% in the first quarter of 2008), followed by Yahoo (18%) and MSN (5%), according to Nielsen Mobile, which also released data on commerce...
View ArticleTop 10 Social-Networking Websites & Forums – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMay US Search Engine Rankings Issued, Google and Yahoo Increase Share
Americans conducted 10.8 billion core searches* in May 2008, with Google and Yahoo increasing market share slightly, according to the monthly comScore qSearch analysis of the US search marketplace....
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